The Practice of Market and Social Research: An Introduction - Softcover

McGivern, Yvonne

Softcover

ISBN 10: 027365506X ISBN 13: 9780273655060

Publisher: Financial Times/ Prentice Hall, 2002

Synopsis

The Practice of Market and Social Research is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, this book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks involved in running a research project. It guides the user through the preparation of the brief, writing of the proposal, managing of the research project, preparation of the report and finally the presentation and the evaluation of the findings.

The Practice of Market and Social Research has been written especially for the MRS Advanced Certificate in Market and Social Research Practice. It covers the  course syllabus in full and provides examples of both market and social research.

About this title

From the Back Cover

MCGIVERN: THE PRACTICE OF MARKET AND SOCIAL RESEARCH

The Practice of Market and Social Research

is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, the book covers not only research methods and techniques such as sampling and questionnaire design, but also the practical tasks involved in running a research project. It guides the user through the preparation of the brief, writing of the proposal, managing the research project, preparation of the report and finally the presentation and evaluation of the findings.

The Practice of Market and Social Research has been written especially for the MRS Advanced Certificate in Market and Social Research Practice. It covers the  course syllabus in full and provides examples of both market and social research.

Key features

• Clear structure and user-friendly writing style.
• Extensive coverage of the impact of technology on research.
• Covers practical tasks and issues of relevance within the practice of market and social research.
• A chapter on the analysis of qualitative data.
• Up-to-date coverage of the application of the MRS Code of Conduct, as well as the implications of data protection legislation for research.

Yvonne McGivern has many years’ practical experience in research on both the agency and client side and is currently an independent research consultant with clients in the public and private sectors. She is a visiting lecturer at Trinity College, Dublin, on the MSc in Applied Social Research and the MSc in Economic Policy Studies. She was an external adviser to the MA in Applied Social and Market Research at the University of Westminster and taught Research Methods for several years at Queen's University, Belfast.

 

The Practice of Market and Social Research

is written for those completing the MRS Advanced Certificate in Market and Social Research Practice, as well as undergraduates in Social Science and Business Faculties working on research methods and market research modules.

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2002
• Language: English
• ISBN 10: 027365506X
• ISBN 13: 9780273655060
• Binding: Paperback
• Edition number: 1
• Number of pages: 416