Research Methods in Business Studies: A Practical Guide - Softcover

Ghauri, Pervez; Gronhaug, Dr Kjell

Softcover

ISBN 10: 0273651102 ISBN 13: 9780273651109

Publisher: Financial Times/ Prentice Hall, 2002

Synopsis

The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project.  Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

About this title

From the Back Cover

 The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project.  Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.  Key features and benefits of the book:

• Explains the importance of methods and models to equip students with a systematic approach in thinking, executing and writing
• Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis so that students can choose the most appropriate research method for a given situation
• Analyses the important differences between a common sense approach and valid scientific research
• Offers clear guidelines about structuring clear, concise and relevant reports.

 About the authors:  Dr Pervez Ghauri is Professor of International Business at Manchester School of Management, UMIST, UK.  Dr Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2002
• Language: English
• ISBN 10: 0273651102
• ISBN 13: 9780273651109
• Binding: Paperback
• Edition number: 2
• Number of pages: 232