Items related to Wired Words
Synopsis
Words are the oxygen of corporate identity. With e-business making real the dream of one-to-one marketing, corporate branding can no longer be one-dimensional. A brand needs to live, to speak, to communicate in this forum of connectivity. Customers are no longer passive listeners of corporate messages. They are communication partners involved in an interactive process. All organizations have their own personality - their own corporate DNA. This may affect the way a company writes, communicates, speaks, but this is not enough. We need to analyze the personality of a business and develop a coherent tone of voice and approach to language that really helps build and strengthen its brand impact. Wired words are core to this.
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About the Author
Steve Morris has written 14 management books, many for FT. His company specialises in web words in a crazy world. They wrote the award winning Cellnet Genie site and many others. Steve has travelled the world spreading the message about the need for new writing.
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Wired Words: Language Is the New Identity
Published by
Financial Times Management, 2000
ISBN 10: 0273650904
ISBN 13: 9780273650904
Used
Softcover
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # B02B-03214
Quantity: 1 available
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Wired Words
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273650904
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Wired Words
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780273650904
Quantity: 1 available
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Wired Words: Language Is the New Identity
Published by
Financial Times Management, 2000
ISBN 10: 0273650904
ISBN 13: 9780273650904
Used
Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-V-004-02078
Quantity: 2 available
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Wired Words
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: Used. Seller Inventory # 262209932
Quantity: 1 available
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Wired Words: Language is the New Corporate Identity
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-479-874
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Wired Words
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: Used. Seller Inventory # 5637971
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Wired Words
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 5 out of 5 stars
Condition: Used. Seller Inventory # 182209926
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Wired Words: Language Is the New Identity
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Like New. Like New. book. Seller Inventory # ERICA70402736509046
Quantity: 1 available