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Synopsis
20% of your customers create 80% of your business revenue, but still 40% of suppliers cannot identify their key customers.
The handbook of KCRM (Key Customer Relationship Management) is the definitive guide to winning, managing your key customers and provides you with all you need to know about how to develop your business for them.
Enterprises that are not in the mainstream of technology will find themselves at a distinct competitive disadvantage as customers will equate lack of tailored technology with lack of concern. Get the competitive advantage, before your competition gets your customers.
Including examples on:
Procter & Gamble
Marks & Spencers
Ford
Hawlett & Packard
IBM
"synopsis" may belong to another edition of this title.
About the Author
Ken Burnett, FIMC is a Management Consultant based in London specialising in management development, sales and marketing. He is a foremost authority, writer and seminar leader on the principles, practice and problems of constructively managing supplier-customer relationships.
His consulting career spans over thirty years, in which he has worked with almost 400 different industrial, consumer and service industry corporations world-wide.
He has spent the past few years developing practical software systems and training modules particularly in the area of customers relationship planning and development.
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The Handbook of Key Customer Relationship Management
Published by
Financial Times/Prentice Hall, 2000
ISBN 10: 0273650319
ISBN 13: 9780273650317
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Handbook of Key Customer Relationship Management (Financial Times Series)
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Handbook of Key Customer Relationship Management (Financial Times Series)
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Handbook of Key Customer Relationship Management
Published by
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273650319
ISBN 13: 9780273650317
Used
Hardcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-648-169
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Stock Image
Handbook of Key Customer Relationship Management
Published by
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273650319
ISBN 13: 9780273650317
Used
Hardcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-648-114
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The Handbook of Key Customer Relationship Management
Published by
Financial Times/Prentice Hall, 2000
ISBN 10: 0273650319
ISBN 13: 9780273650317
Used
Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.
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The Handbook of Key Customer Relationship Management
Published by
Financial Times/Prentice Hall, 2000
ISBN 10: 0273650319
ISBN 13: 9780273650317
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business
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The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business (FT)
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The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business (FT)
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