The Financial Times Guide to Strategy - Softcover

Koch, Richard

Softcover

ISBN 10: 027365022X ISBN 13: 9780273650225

Publisher: Financial Times/ Prentice Hall, 2000

Synopsis

"Strategy has never been so simple, accessible, powerful and practically directed to raise profits." - Robin Field, Chief Executive, Fairfax Group  Behind every business success-story lies a successful strategy, and behind many a  business failure lurks a bad strategy.   Developing a good business strategy can be remarkably simple, yet strategy has become remote from those who need it most; executives and entrepreneurs.  Strategy is most powerful at the sharp end of business, where managers and entrepreneurs are fighting to create and deliver profitable products and services.   The Financial Times Guide to Strategy reclaims the power of good business strategy for those who can put it to work at the sharp end. It will turn insight into usefulness and theories into profitable solutions.  This best-selling guide is a proven winner for anyone charged with crafting and delivering strategy.  In a famously engaging and access able manner Richard Koch's best-selling book helps demystify the world of strategy creation: -demonstrating the power of strategy to raise profits -providing DIY strategy kit for managers -distilling all essential strategic thinking since the 1960s -providing a lively A-Z of strategy concepts, terms and techniquesFor managers, consultants and business students, the Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes and helps to deliver an incisive and practical strategic framework for the real world of business.  This is the smart strategy manual that managers everywhere have been waiting for.  "I penned this book to strip away the mysteries from strategy and explain in plain language how a successful business strategy can be developed.  The books was intended to be a liberating experience for executives, and to show that developing strategy can be easy and fun as well as rewarding."    Richard Koch 

About this title

About the Author

Richard Koch is an investor and author. He rescued Filofax and was founder of The LEK Partnership, the most successful international business strategy "boutique" of the early 1990s, taking a major share stake whose value multiplied many times. He has also financed Belgo, the highly acclaimed theme restaurant concept and MSI, the hotel chain. He is non-executive director of several quoted and unquoted companies, including Advent Venture Capital Trust Plc.

From the Back Cover

Behind every business hero lies a successful strategy. Behind every business failure lurks a bad strategy.

Developing a good strategy is remarkably simple. Ye the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and proprietary methods. Strategy has become remote from those who need it most: owners and executives.

The Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. It will help you construct a strategic framework for your company, business model, and marketplace. This second edition is fully updated, encompassing changes in the theory and practice of strategy and including commentary on the latest theories and theorists. Coverage includes:

• demonstrating the power of strategy to raise profits
• providing a DIY strategy kit for managers
• distilling strategic thinking since 1960
• providing a lively A-Z of strategy concepts, terms, and techniques

"Strategy has never been so simple, accessible, powerful, and practically directed to raise profits."

? Robin Field, Chief Executive, Filofax Group

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2000
• Language: English
• ISBN 10: 027365022X
• ISBN 13: 9780273650225
• Binding: Paperback
• Edition number: 2
• Number of pages: 320