The Definitive Guide to Marketing Planning - Softcover

Hatton, Ms Angela

Softcover

ISBN 10: 0273649329 ISBN 13: 9780273649328

Publisher: Financial Times/ Prentice Hall, 2000

Synopsis

It's an old adage, and like many clichés, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will need to either write or agree a marketing plan. Plans which will form the basis of how a company relates to their market place and how they intend to reach their strategic goals.

There is of course a myriad of books on marketing planning on the market. Unlike many of the titles on the market, this one gives you the real low-down on what will and will not work and how you can develop marketing plans that will achieve strategic goals.

About The Author

Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC, Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a senior examiner with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.

About this title

About the Author

Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC. Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a course director with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2000
• Language: English
• ISBN 10: 0273649329
• ISBN 13: 9780273649328
• Binding: Paperback
• Edition number: 2
• Number of pages: 272