The book is suitable for introductory quantitative methods courses from undergraduate programmes in business to MBA level. The choice of cases and style of writing make it particularly appealing to MBA students. This is a well-established text, which appeals largely to the MBA and post-experience market. It provides a friendly and practical introduction to an area that students often find difficult. The book concentrates on helping students understand the relevance of quantitative methods of analysis to managers' decision-making, and covers all the topics taught on a first course in quantitative methods.
"synopsis" may belong to another edition of this title.
Substantially revised and updated, this third edition of Quantitative Methods for Decision Makers'retains its easy-to-read and accessible style. The author provides a detailed understanding of the role and purpose of quantitative methods in effective management and in managerial decision-making.
The text focuses on the practical application of techniques by public and private sector managers and shows how such techniques can be incorporated into the wider decision-making process in every organisation. A complete range of quantitative skills is developed using real data sets.
New features-
* New and updated cases and Financial Times extracts
* More international examples
* Increased coverage of use and interpretation of software generally
* Inclusion of solutions to some text questions to allow students to test their understanding
* Restructuring of longer sections into more accessible pieces
* Improved Instructor's Manual, including solutions to text questions.
Key features-
* Includes real-life case studies which help to bring to life the techniques introduced in the text.
* Focuses on public and private sector organisations illustrating how techniques can contribute to management decision-making in any organisation;
* A fully worked example at the end of each chapter illustrating in detail how techniques can be applied to common business situations.
There are data files and simulations used in the text are available for download at http-//booksites.net/wisniewski
Mik Wisniewski is Senior Research Fellow in Strathclyde Business School with specific research interests in performance measurement and performance improvement. He also runs his own management consultancy business and works part-time in the Performance Audit Division of Audit Scotland. He has worked with a broad range of national and international compaines, including- Shell , ScottishPower, British Energy, PriceWaterhouseCoopers, Inland Revenue, the NHS, and a number of local authorities and police forces. He is the author and co-author of over ten textbooks in the areas of business decision-making.
"About this title" may belong to another edition of this title.
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