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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series) - Hardcover
Synopsis
Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels.
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About the Author
Malcolm McDonald is Professor of Marketing Strategy and Deputy Director of Cranfield School of Management. He has extensive industrial experience, including a number of years as marketing director of Canada Dry. Adrian Payne is Professor of Services and Relationship Marketing and Director of the Centre for Relationship Marketing at Cranfield School of Management. Martin Christopher is Professor of Marketing and Logistics and Deputy Director of Cranfield School of Management with special responsibility for management development programmes. Simon Knox is Professor of Brand Marketing at Cranfield School of Management and consultant to a number of multinational companies including McDonald's and Levi Strauss.
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- PublisherFinancial Times/ Prentice Hall
- Publication date2000
- ISBN 10 0273642499
- ISBN 13 9780273642497
- BindingHardcover
- LanguageEnglish
- Number of pages240
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Published by
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
Used
Hardcover
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Published by
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
Used
Hardcover
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Creating a Company for Customers : How to Build and Lead a Market Driven Organization
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Pearson Education, Limited, 2000
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)
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Hardcover. Condition: Very Good. Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273642497
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Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273642497
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Creating a Company for Customers: How to build and lead a market driven organisation Mcdonald, Prof Malcolm; Christopher, Prof Martin; Knox, Dr Simon and Payne, Prof Adrian
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Financial Times Management, 2001
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ISBN 13: 9780273642497
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Published by
Financial Times Management, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
Used
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003012519
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Published by
Financial Times Management, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
Used
Hardcover
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Hardback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR005530974
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Creating a Company for Customers : How to Build and Lead a Market Driven Organization
Published by
Pearson Education, Limited, 2000
ISBN 10: 0273642499
ISBN 13: 9780273642497
Used
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First Edition
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Condition: Very Good. 1st. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP96562598
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Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)
Published by
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273642497. Seller Inventory # 9603503
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