Provides summaries of contemporary management ideas. The text puts the ideas that changed the management world into the hands of those who need to implement them. It includes a new chapter on stakeholding and corporate responsibility.
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It would be tempting to dismiss Key Management Ideas as a crib sheet, a 300-page bluffers' guide to every management nostrum that has waxed and waned over the past ten years. "Reengineering", "the learning organisation", "empowerment", "the challenge of technology", "the quality revolution" and many more; they are all here. But this volume doesn't just describe and condense them. It tries to make sense of the latest management trends and terms by putting them into context and explaining their underlying foundation. More important still, it tries to show busy, pressurised, put-upon managers how they can tailor these ideas to their own particular circumstances. It is an attempt, and a highly successful one at that, to bridge the gap between theory and practice.
Author Stuart Crainer writes in an authoritative but readable and even entertaining style that makes light work of the sometimes complex ideas he describes. The book goes out of its way to make itself accessible with icons used to denote passages of special interest on key ideas and key thinkers, a checklist summary of key points in each section, and lists of further reading. There is even a glossary of leading management thinkers complete with 200-word summaries of their works.
This isn't just an excellent management summary of recent management thinking--it would make an outstanding primer for any layman interested in understanding the key developments in modern thought that are shaping the world of commerce. --Alex Benady
The third revised edition of this text which cuts through the jargon to give summaries of the most important contemporary management ideas. It puts the ideas that changed the management world into the hands of those who need to implement them and provides an educated and unbiased opinion of the worth of each concept.
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