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Research Methods for Business Students

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9780273639770: Research Methods for Business Students
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This new textbook provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making best use of information technology where appropriate.

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Research Methods for Business Students
This text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. Written as a self-study guide, the student is taken step-by-step through the research process, while real-life case studies, worked examples and student activities bring to life the realities of undertaking business research.
The second edition has been written against a background of rapid change. The availability of powerful analysis software and the accessibility of the Internet provide more sophisticated means of accessing and analysing data, and also exciting new avenues for research. Furthermore, the body of knowledge on research methods has expanded since the first edition. This edition has therefore been fully updated to take account of these changes. Now in two-colour, this is a comprehensive, effective and accessible learning resource.
Features new to the second edition
Focus on utilising new technologies
Inclusion of relevant Internet addresses
Advice on use of on-line surveys
Worked examples and case studies have been updated
Additional worked examples and diagrams
Fully revised section on research strategies
Ideal for students taking a course in research methods or undertaking a piece of research, this book will also be a useful tool for managers researching a particular business problem.
Authors-
Dr Mark N K Saunders, Head of HRM Research Centre
Dr Philip Lewis, Principal Lecturer in HRM
Dr Adrian Thornhill, Head of Department of HRM
All teach at Gloucestershire Business School, Cheltenham & Gloucester College of Higher Education.

About the Author:

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.

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Saunders, Mark
Published by Pearson Higher Education (1999)
ISBN 10: 0273639773 ISBN 13: 9780273639770
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