Definitive Business Plan - Softcover

Stutely, Sir Richard

Softcover

ISBN 10: 0273639307 ISBN 13: 9780273639305

Publisher: Financial Times/ Prentice Hall, 1999

Synopsis

 Accessible to both the newcomer and the experienced planner, The Definitive Business Plan explains how to orient a plan to specific readerships and to meet specific objectives. The book also provides a concise guide to the business planning process itself. It helps focus attention on strategic planning and on strategic and operational controls. The Definitive Business Plan delivers fast-track advice for competent business people - executives and entrepreneurs who want to get beyond the basics and produce definitive, compelling and intelligent business plans. The Definitive BusinessPlan shows how to meet the four key objectives - formal documentation, funding, approval and operational management - that will make your plan a living working document. It will help you start, run or revitalise any business enterprise.  In summary, the book shows you how to:

• assess the current status of a business, including skills, resources, products, markets and competition
• define vision, mission, values, the core objectives and operating objectives
• develop strategic and operational plans
• create financial forecasts, cash flow projections and operating budgets
• pull all this information together into a well-written business plan
• determine what kind of funding is required if any
• make use of a surplus or decide where to look for the funding
• value a business and assess return on investment
• obtain the necessary approvals and funding
• use the business plan to run a business efficiently and successfully

   

About this title

About the Author

Author:

During his professional career, Richard Stutely has gained unique insight into strategic, operational and financial planning from all angles - particularly preparing, approving and using business plans.

When he worked at HM Treasury (the British finance ministry), he dealt with business planning on the grandest scale - relating to the national economy and public expenditure controls. During this period he was also involved with world economic developments, parliamentary affairs and corporate taxation, and was a press officer presenting the then-new monetary policy of the Conservative government.

Subsequently, as a member of the London Stock Exchange, an investment banker and later a general manager of an international commercial bank, he viewed business plans in connection with debt, equity and off-balance sheet funding. More recently, as managing director of multinational technology companies, he has handled business planning focused on exploiting rapid change.

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 1999
• Language: English
• ISBN 10: 0273639307
• ISBN 13: 9780273639305
• Binding: Paperback
• Edition number: 1
• Number of pages: 336