International Business: A Strategic Management Approach - Softcover

Rugman, Prof Alan M.; Hodgetts, Richard M.

Softcover

ISBN 10: 0273638971 ISBN 13: 9780273638971

Publisher: Financial Times/ Prentice Hall, 2002

Synopsis

This new edition of an already well established international business text, maintains its unique strategic focus and the use of the triad (US/Europe/Far East) as a framework within which international business is explored. There is an emphasis on economic and multinational approaches throughout. The real strength of this book lies in the use of case material much of which has now been revised or replaced to include more European examples. All data had now been revised to be fully up-to-date. Each chapter has common pedagogy which includes: objectives, active learning case, international business strategy in action, key points, key terms, review and discussion questions, real case(s)

About this title

From the Back Cover

This second edition of an already well-established international business text maintains its unique strategic focus and the use of the triad (US/Europe/Far East) as a framework within which international business is explored. There is an emphasis on economic and multinational approaches throughout. The major strength of this book lies in the use of relevant case material, much of which has now been revised or replaced to include more European examples. All data have now been revised to be fully up to date. Each chapter has common pedagogy, which includes objectives, active learning cases, international business strategy in action, key points, key terms, review and discussion questions, and real cases.
Features of the second edition-
· Unique triad approach, which provides a unifying framework to an otherwise broad and complex subject
· Fully updated tables and figures
· Up to 40 new cases
· Websites of all MNEs and international organisations, which have been added to the index
· Expanded coverage of China and emerging economies
· New material on resource-based theories - capabilities and core competencies

Alan M. Rugman is Thames Water Fellow in Strategic Management at Templeton College, University of Oxford.
Richard M. Hodgetts is Professor of International Business at College of Business, Florida International University, Miami.

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2002
• Language: English
• ISBN 10: 0273638971
• ISBN 13: 9780273638971
• Binding: Paperback
• Edition number: 2
• Number of pages: 664