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Competitor Intelligence Strategy, Tools and techniques for competitive advantage: The strategies, tactics & tools for gathering businessintelligence - Softcover

 
9780273637097: Competitor Intelligence Strategy, Tools and techniques for competitive advantage: The strategies, tactics & tools for gathering businessintelligence

Synopsis

Competitive intelligence is key to competitive strategy; without competitor intelligence there is no strategy - only a stab in the dark (or an ice-pick through the head!)

This is a book for business executives, not insiders in the CI trade. It is both a strategic treatment of the need for competitor intelligence, and, uniquely, a tactical guide to how to go about obtaining the same - whether you do it yourself or employ a specialist consultancy.

It also offers advice and devices that allow your organisation to shield itself from prying eyes.

Author :

Andrew Pollard is managing partner of EMP Intelligence Service, a full service competitor intelligence consultancy.

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Pollard, Andrew
Published by Ft Pr, 1750
ISBN 10: 0273637096 ISBN 13: 9780273637097
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-F-005-02120

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Pollard, Andrew
Published by Ft Pr, 1750
ISBN 10: 0273637096 ISBN 13: 9780273637097
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004045789

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Pollard, A.
Published by Financial Times, 1999
ISBN 10: 0273637096 ISBN 13: 9780273637097
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780273637097. Seller Inventory # 8979978

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Andrew Pollard
Published by Ft Pr, 1750
ISBN 10: 0273637096 ISBN 13: 9780273637097
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.95. Seller Inventory # G0273637096I4N00

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Pollard, Andrew
Published by Ft Pr, 1750
ISBN 10: 0273637096 ISBN 13: 9780273637097
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Seller: Wonder Book, Frederick, MD, U.S.A.

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Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # H13L-00165

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