Items related to Retail Management (Frameworks Series)
Synopsis
Provides an introduction to the practical aspects of retailing with emphasis on the relationship between retailer and customer, the retail mix and retail administration.
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About the Author
Paul Brittain is Senior Lecturer in Retailing and Marketing at Nottingham Business School, Nottingham Trent University.
From the Back Cover
Each book in the Frameworks series is a comprehensive and concise introduction to the subject. The books are well structured and provide a step-by-step guide to essential principles. They develop a basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum.
Retail Management offers a clear, up-to-date and concise introduction to retailing and is suitable for both practitioner and student alike. Its three parts cover-
· Retailing and the consumer- the relationship between consumer and retailer, and the methods of researching that interaction.
· The retail mix- the blend of strategies required to appeal to target customers and satisfy customer requirements.
· The administration of retailing- planning and performance measurement, and the law relating to retailing.
This fourth edition is fully updated and includes new chapters on IT in retailing and the future of retailing, together with expanded material on strategy, economic issues and the law. It is illustrated throughout with examples, figures and tables, and each chapter concludes with 'progress test' questions.
Roger Cox is visiting lecturer at London Guildhall University and a training and research consultant. Paul Brittain is Senior Lecturer in Retailing and Marketing at Nottingham Business School, Nottingham Trent University.
"About this title" may belong to another edition of this title.
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Retail Management (Frameworks Series)
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273634287
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Retail Management (Frameworks Series)
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Paperback. Condition: Very Good. Retail Management (Frameworks Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273634287
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Retail Management (Frameworks Series)
Published by
Financial Times/ Prentice Hall, 1999
ISBN 10: 0273634283
ISBN 13: 9780273634287
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Paperback. Condition: Fair. Retail Management (Frameworks Series) This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Seller Inventory # TFTP-9780273634287
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