The new edition of this text provides an introduction to the practical aspects of retailing with emphasis on the relationship between retailer and customer, the retail mix and retail administration. It is essential reading for those intending to begin a career in retail management and is particularly suitable for retail management undergraduates, marketing undergraduates and BTEC HNC/D students.
"synopsis" may belong to another edition of this title.
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002798263
Quantity: 1 available