The fifth edition of this successful book examines the entire sales function from the viewpoints of the sales force and sales management. With the emphasis on pro-active selling, the importance of customer creation and understanding buyer behaviour are highlighted. The techniques of selling and communications are also
examined. Management of the sales activity is then explained in terms of its vital functions of recording, organising, planning, forecasting, training and appraising.
"synopsis" may belong to another edition of this title.
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780273634027. Seller Inventory # 7087015
Quantity: 1 available
Seller: K Books Ltd ABA ILAB, York, YORKS, United Kingdom
Card. Condition: Very Good. No Jacket. Fifth Edition. 278 pages, index, illustrated with charts, diagrams etc. In the Frameworks Series. Examines the entire sales function from the viewpoints of the sales force and sales managament. As new. Seller Inventory # BW/1613
Quantity: 1 available