A European advertising text, packed with practical examples, which will be ideal for all students of advertising.
Advertising will be a core text for courses in advertising at 3/4th year level as well as CAM diploma and certificate students. In addition marketing communications will find it useful as supplementary reading.
"synopsis" may belong to another edition of this title.
Ray Wright is now a Senior Marketing Lecturer at the Anglia Business School within the Anglia Polytechnic University.
"About this title" may belong to another edition of this title.
Seller: AwesomeBooks, Wallingford, United Kingdom
Paperback. Condition: Very Good. Advertising This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273632894
Quantity: 1 available
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 38465221-20
Quantity: 1 available
Seller: Bahamut Media, Reading, United Kingdom
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273632894
Quantity: 2 available
Seller: Stephen White Books, Bradford, United Kingdom
Paperback. Condition: Good. Ex-library book, usual markings. Clean copy, sound binding. Quick dispatch from UK seller. Seller Inventory # mon0000057587
Quantity: 1 available
Seller: unifachbuch e.K., Köln, NRW, Germany
Softcover. Condition: Neu. Neu -This text looks at the area of the marketing communications mix, using "Financial Times" case studies, discussion questions, and book and web references to take students through the planning process. It contains coverage of information technology and advertising, interactive advertising. 315 pp. Englisch. Seller Inventory # INF1000032053