Items related to Advertising

Advertising - Softcover

Wright, Mr Ray

 
9780273632894: Advertising

Synopsis

A European advertising text, packed with practical examples, which will be ideal for all students of advertising.
Advertising will be a core text for courses in advertising at 3/4th year level as well as CAM diploma and certificate students. In addition marketing communications will find it useful as supplementary reading.

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About the Author

Ray Wright is now a Senior Marketing Lecturer at the Anglia Business School within the Anglia Polytechnic University.

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