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Synopsis
Retail Marketing Management is a new text providing up-to-date coverage of key marketing applications to retail management. Retail management has been an area of much recent change and the book aims to reflect this. Full coverage is therefore given to new areas of interest including relationship marketing, loyalty schemes, branding, ethics, quality management and applications of IT. The book looks at both theory and practice, using examples from a number of different regions as well as the increasing Internationalisation of the retail sector.
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From the Back Cover
Retail Marketing Management provides up-to-date coverage of key marketing applications to retail management. Retail marketing has been an area of much recent change and the text reflects this, with full coverage of new areas of interest, including relationship marketing, loyalty shceme, branding, ethics, quality management and applications of IT.
The book looks at both the theory and practice, using examples from a number of countries to reflect the experience of different regions as well as the increasing internationalization of the retail sector. It is appropriate for use on all worldwide retailing courses, offering comprehensive and up-to-date coverage of the theory and practice of contemporary retail marketing management.
Key Features-
* marries retail marketing theory and practice
* includes newer retail areas - relationship marketing, loyalty schemes, branding, ethics, quality management, applications of IT
* takes a true marketing approach
* has references and international examples
David Gilbert is a Reader in Marketing, School of Management Studies, University of Surrey
"About this title" may belong to another edition of this title.
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Retail Marketing Management
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Paperback. Condition: Very Good. Retail Marketing Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273630197
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Retail Marketing Management
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273630197
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Retail Marketing Management
Published by
Financial Times Management, 1999
ISBN 10: 0273630199
ISBN 13: 9780273630197
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-EE-005-00620
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Retail Marketing Management
Published by
Pearson Education Limited, United Kingdom, Harlow, 1999
ISBN 10: 0273630199
ISBN 13: 9780273630197
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. Retail Marketing Management provides up-to-date coverage of key marketing applications to retail management. Retail marketing has been an area of much recent change and the text reflects this, with full coverage of new areas of interest, including relationship marketing, loyalty shceme, branding, ethics, quality management and applications of IT.The book looks at both the theory and practice, using examples from a number of countries to reflect the experience of different regions as well as the increasing internationalization of the retail sector. It is appropriate for use on all worldwide retailing courses, offering comprehensive and up-to-date coverage of the theory and practice of contemporary retail marketing management.Key Features: * marries retail marketing theory and practice* includes newer retail areas - relationship marketing, loyalty schemes, branding, ethics, quality management, applications of IT* takes a true marketing approach* has references and international examplesDavid Gilbert is a Reader in Marketing, School of Management Studies, University of Surre. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001429899
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Retail Marketing Management
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Financial Times/ Prentice Hall, 2004
ISBN 10: 0273630199
ISBN 13: 9780273630197
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780273630197. Seller Inventory # 8664411
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Retail Marketing
Published by
Financial Times/ Prentice Hall, 1999
ISBN 10: 0273630199
ISBN 13: 9780273630197
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Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 2169577
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Retail Marketing Management
Published by
Financial Times/ Prentice Hall, 1999
ISBN 10: 0273630199
ISBN 13: 9780273630197
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Softcover
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780273630197. Seller Inventory # 2379738
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Retail Marketing
Published by
Financial Times/ Prentice Hall, 1999
ISBN 10: 0273630199
ISBN 13: 9780273630197
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