Synopsis
The third edition of this best selling text has been updated and revised to provide an up-to-date and student friendly introduction to marketing. New material on a number of areas has been added, including an extra chapter on international marketing. New case studies have also been included and the plates section has been expanded to provide even more colour and illustration. The book retains its fresh and accessible style, making it ideal for students on modular and other introductory courses.
An instructors manual and OHPs are available along with a bank of multiple choice questions.
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About the Author
DENNIS ADCOCK Coventry Business School RAY BRADFIELD Southampton Institute of Higher Education AL HALBORG Coventry Business School
CAROLINE ROSS Warwick Manufacturing Group
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Marketing Principles and Practice
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Financial Times/Prentice Hall, 2000
ISBN 10: 0273627988
ISBN 13: 9780273627982
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 38497891-20
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Marketing Principles and Practice
Published by
Financial Times/ Prentice Hall, 1998
ISBN 10: 0273627988
ISBN 13: 9780273627982
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Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. Marketing Principles and Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273627982
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Marketing: Principles and Practice
Published by
Financial Times/ Prentice Hall, 1998
ISBN 10: 0273627988
ISBN 13: 9780273627982
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Seller: Reuseabook, Gloucester, GLOS, United Kingdom
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Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL1178509
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Marketing Principles and Practice
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273627982
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Marketing Principles and Practice
Published by
Financial Times/ Prentice Hall, 1998
ISBN 10: 0273627988
ISBN 13: 9780273627982
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273627982. Seller Inventory # 9304672
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Marketing Principles and Practice
Published by
Financial Times/ Prentice Hall, 1998
ISBN 10: 0273627988
ISBN 13: 9780273627982
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273627982. Seller Inventory # 9304671
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Marketing Principles and Practice
Seller: Hamelyn, Madrid, M, Spain
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Condition: Bueno. : Este libro, ahora revisado y actualizado, ofrece a los estudiantes una introducción al mundo del marketing. La tercera edición incluye material nuevo sobre áreas como el marketing de servicios y el marketing internacional. Los principios de marketing se explican en el contexto de las organizaciones, la práctica de la gestión empresarial y el entorno empresarial cambiante. Se utilizan ejemplos y estudios de casos cortos para dar vida al tema, enfatizando los aspectos prácticos del tema, así como los conceptos. EAN: 9780273627982 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Principles and Practice Autor: Dennis Adcock| Ray Bradfield| Al Halborg| Caroline Ross Editorial: Ft Pr Idioma: en Páginas: 464 Formato: tapa blanda. Seller Inventory # Happ-2025-07-23-327cd3d9