Items related to Marketing and Information Technology
Synopsis
This is a comprehensive overview of the relation between marketing and information technology using practical examples and case studies. This guide shows for both marketing and IT professionals how to unleash the potential of IT. Each chapter includes learning objectives and ignment questions. Topics the changing role of IT in marketing and the potential of new technologies; hot concepts, such as relation marketing and micro segmentation; customer databases and information warehouses; the role of IT in customer services and sales; and selecting and implementing marketing systems. The final chapter on future developments covers expected future trends in the area of marketing information systems.
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Marketing and Information Technology
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. Marketing and Information Technology This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273626442
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Marketing and Information Technology
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Financial Times/ Prentice Hall, 1997
ISBN 10: 0273626442
ISBN 13: 9780273626442
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paperback. Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # rev1750989292
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Marketing and Information Technology
Seller: Bahamut Media, Reading, United Kingdom
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273626442
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Marketing and Information Technology
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-I-029-01556
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Marketing and Information Technology the Strategy , Application and Implementation of IT in Marketing
Published by
Pitman Publishing, Great Britain, 1997
ISBN 10: 0273626442
ISBN 13: 9780273626442
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First Edition
Seller: The London Bookworm, East Sussex, United Kingdom
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Soft cover. Condition: Very Good. First Edition. Softcover Marketing and Information Technology the Strategy , Application and Implementation of IT in Marketing 289pp We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions etc.). Seller Inventory # 073677
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Marketing and Information Technology
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.
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Condition: acceptable. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy. Seller Inventory # SEWV.0273626442.A