"synopsis" may belong to another edition of this title.
The publisher's design allows ready access to key ideas through clear headings, figures and other exhibits.
Each chapter presents its aims at the outset, supporting them with by a check-up at the end. Users will also benefit from free access to multi-choice tests.
Readership
This text is written for those studying management for the first time. Written in an accessible style and illustrated with a wide variety of diagrams and examples, it encourages its audience to engage in a critical discussion of key themes and concepts of management.
The second edition
The text retains all the strengths of the first edition within a more concise and refined structure. The foundations of management, its origins and context, are examined in the light of contemporary themes such as globalisation, social responsibility, quality and enterprise.
Practical applications and examples taken from many sectors, nations and organisational sizes and types both illustrate and challenge taken-for-granted management assumptions and prescriptions.
Key features include:
Online support: a Companion Website offers further teaching and learning resources including:
About the author
John Naylor is Head of the Strategy and Management Group at the School of Management, Liverpool John Moores University. He is also author of the text Introduction to Operations Management (FTPH, 2002).
"About this title" may belong to another edition of this title.
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