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Strategic Marketing for Schools: How to Harmonise Marketing and Strategic Development for an Effective School (Schools Management Solutions) - Softcover
Synopsis
Successful schools of the future will use techniques and skills typically associated with business. Strategic marketing is a technique used throughout business, and one which divides the winners from the losers. Reap the benefits of long term planning and find out how marketing techniques can be applied to your school. Strategic Marketing for Schools will enable you to: * define what marketing is and why it is important for your school * develop a marketing culture for your school * carry out a strategic marketing analysis * establish your marketing objectives * implement your marketing plan. Written for schools in all sectors, this book provides key solutions to marketing in the future. It is recommended reading for all staff especially head teachers, deputy head teachers and students on education management courses.
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From the Publisher
This book is part of the School Leadership and Management Series. This series links the best current educational leadership and management ideas and translates them into accessible texts to provide up-to-the-minute guidance for school leaders and managers
About the Author
Professor Brent Davies, is co-editor of the series and is Professor of Educational Leadership, International Leadership Centre, University of Hull.
Linda Ellison is Principal Lecturer in Education Management at the Centre for Education Management, Leeds Metropolitan University.
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- PublisherFinancial Times Prentice Hall (a Pearson Educ
- Publication date1996
- ISBN 10 0273624083
- ISBN 13 9780273624080
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages242
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Strategic Marketing for Schools: How to Harmonise Marketing and Strategic Development for an Effective School (Schools Management Solutions)
Published by
Financial Times Prentice Hall (a Pearson Educ, 1900
ISBN 10: 0273624083
ISBN 13: 9780273624080
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Strategic Marketing for Schools: How to Harmonise Marketing and Strategic Development for an Effective School (Schools Management Solutions)
Published by
Financial Times Prentice Hall (a Pearson Educ, 1900
ISBN 10: 0273624083
ISBN 13: 9780273624080
Used
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Strategic Marketing for Schools: How to Harmonise Marketing and Strategic Development for an Effective School (Schools Management Solutions)
Published by
Financial Times Prentice Hall (a Pearson Educ, 1900
ISBN 10: 0273624083
ISBN 13: 9780273624080
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Strategic Marketing for Schools: How to Harmonise Marketing and Strategic Development for an Effective School
Published by
Financial Times Prentice Hall (a Pearson Educ, 1900
ISBN 10: 0273624083
ISBN 13: 9780273624080
Used
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Strategic Marketing for Schools: How to Harmonise Marketing and Strategic Development for an Effective School (Schools Management Solutions)
Published by
Financial Times Prentice Hall (a Pearson Educ, 1900
ISBN 10: 0273624083
ISBN 13: 9780273624080
Used
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Strategic Marketing for Schools : How to Harmonise Marketing and Strategic Development for an Effective School
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ISBN 10: 0273624083
ISBN 13: 9780273624080
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Strategic Marketing for Schools : How to Harmonise Marketing and Strategic Development for an Effective School
Published by
Pearson Education, Limited, 1996
ISBN 10: 0273624083
ISBN 13: 9780273624080
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Strategic Marketing for Schools: How to Harmonise Marketing and Strategic Development for an Effective School (Schools Management Solutions)
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ISBN 10: 0273624083
ISBN 13: 9780273624080
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