Imagination Engineering: A Toolkit for Business Creativity (Future Skills Series) - Softcover

Clegg, Brian; Birch, Prof Paul

Softcover

ISBN 10: 0273620649 ISBN 13: 9780273620648

Publisher: Financial Times/ Prentice Hall, 1996

Synopsis

"Recommended reading for those in enterprises of every kind." - Sir Colin Marshall

Puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. The roadmap from here to there for those times when you don't know where there is.

Authors :

Brian Clegg is a writer and corporate consultant.

Paul Birch is an experienced writer. His career has included being British Airways corporate jester - a role developed to stimulate creativity within BA.

About this title

From the Back Cover

"In the era of the global market, when profound economic shifts are taking place and the intensity of competition is increasing in every trading sector, traditional management thinking becomes redundant. Many managers find themselves facing a business journey into the unknown, with few navigational aids for guidance. Imagination Engineering sets out to survey the new frontiers and find adventurous routes across otherwise hostile terrain. It is recommended reading for those in enterprises of every kind." Sir Colin Marshall, Chairman, British Airways "At last, creativity techniques that can be utilised within normal business processes. Business is fast, furious, frenetic and focused. Creativity can make it fun as well" Mark Ralf, Director and SVP Purchasing, SmithKline Beecham Innovation and differentiation are the most important drivers of competitive advantage. Creativity isn't important to managers of the future; it's essential.

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 1996
• Language: English
• ISBN 10: 0273620649
• ISBN 13: 9780273620648
• Binding: Paperback
• Edition number: 1
• Number of pages: 208