Research Methods for Leisure and Tourism: A Practical Guide (Leisure Management) - Softcover

Veal, A J

Softcover

ISBN 10: 0273620525 ISBN 13: 9780273620525

Publisher: Financial Times/ Prentice Hall, 1997

Synopsis

Research Methods for Leisure and Tourism, second edition, is a complete guide to practical research in the leisure and tourism sector. This best selling text has been completely revised and updated for it's second edition. All the changes in this sector over the last four years have been documented to produce an up-to-date reference source. This includes new material examining both statistical methods and research ethics together with the Windows version of SPSS. As a practical hands-on guide, Research Methods for Leisure and Tourism is essential reading for all students and leisure managers evaluating and planning the services they offer.

About this title

From the Author

Contents
The second edition of this book has been entirely revised and updated, with new sections on statistical analysis and research ethics and with the chapter on SPSS updated to ‘Windows'. Questions, exercises and further reading are included for each chapter. Contents: 1. Introduction: the what, why and who of leisure and tourism research; 2. Approaches to leisure and tourism research; 3. Starting out: research plans and proposals; 4. The range of research methods; 5. Reviewing the literature; 6. Secondary data: sources and analysis; 7. Observation; 8. Qualitative methods ; 9. Questionnaire surveys; 10. Questionnaire design; 11. Research practice ; 12. Sampling; 13. Survey analysis; 14. Statistical analysis; 15. Preparing a research report.

From the Back Cover

Research Methods for Leisure and Tourism is a comprehensive and clearly written guide to practical research in leisure and tourism. Since publication of the first edition, the book has become the standard reference in the field. It is aimed at students who are undertaking academic research as well as practising managers who use research as part of management or policy in the leisure and tourism industries.

 

 

Thoroughly updated, the third edition of the book covers a wide range of techniques, a balance of qualitative and quantitative methods, and the collection, analysis and use of both primary and secondary data. A full chapter is dedicated to report-writing, whilst international examples and applications from leisure and tourism research and practice are provided throughout the book. Step-by-step guidance is also given on the use of software packages SPSS and NVivo in data analysis.

 

 

KEY FEATURES

 

• Balance of qualitative and quantitative research methods
• Practical guidance on conducting research and writing reports
• Detailed coverage of research ethics, the development of conceptual frameworks for research, the use of the case study method and analysis of qualitative data

• Up-to-date guides to SPSS version 12.0 and NVivo version 2
• International case studies and examples from leisure and tourism literature
• Questions, exercises and further reading for each chapter

 

 

About the author

 

Tony Veal is Adjunct Professor in the School of Leisure, Sport and Tourism, University of Technology, Sydney

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 1997
• Language: English
• ISBN 10: 0273620525
• ISBN 13: 9780273620525
• Binding: Paperback
• Edition number: 2
• Number of pages: 336