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Direct Hit - Direct Marketing With A Winning Edge: Winning Direct Marketing Campaigns (Marketing Series) - Softcover
Synopsis
Congratulations! - You are already a winner. If you return the enclosed reply paid postcard within 10 days you will win a share of our jackpot (minimal) and be harassed by junk mail for the rest of your time on earth!
This is the common image of direct marketing, but is it fair? Is that all there is to it?
Not if you know what you are doing. Direct Marketing is an essential part of marketing. Any company that ignores direct marketing does so at its peril.
It enables you to communicate with your customers to: let them know you are there, ensure that your products fulfil their needs, receive valuable feedback, build up a database and develop long term loyalty.
This book is a no-nonsense practical tool kit which will enable you to launch a successful direct marketing campaign. It gives advice on: planning an effective campaign, monitoring effectiveness and efficiency, improving your response rate, and integrating campaigns.
"synopsis" may belong to another edition of this title.
About the Author
Merlin Stone lectures at Kingston and Surrey Universities.
"About this title" may belong to another edition of this title.
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Direct Hit - Direct Marketing With A Winning Edge: Winning Direct Marketing Campaigns (Pitman Marketing)
Published by
Financial Times/ Prentice Hall, 1995
ISBN 10: 0273616897
ISBN 13: 9780273616894
Used
Paperback
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. Direct Hit - Direct Marketing With A Winning Edge: Winning Direct Marketing Campaigns (Pitman Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273616894
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Direct Hit: Winning Direct Marketing Campaigns
Seller: BookDepart, Shepherdstown, WV, U.S.A.
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Paperback. Condition: UsedGood. Paperback; fading, light soiling, and shelf wear to exterior; remainder mar k to lower page edge; creasing at bottom corners; in good condition with cl ean text, firm binding. Seller Inventory # 97670
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Direct Hit - Direct Marketing With A Winning Edge: Winning Direct Marketing Campaigns (Marketing Series)
Published by
Financial Times/ Prentice Hall, 1995
ISBN 10: 0273616897
ISBN 13: 9780273616894
Used
paperback
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
paperback. Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # rev4041631320
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Direct Hit - Direct Marketing With A Winning Edge: Winning Direct Marketing Campaigns (Pitman Marketing)
Seller: Bahamut Media, Reading, United Kingdom
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273616894
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Direct Hit Marketing: How to Make Direct Marketing Work (Marketing Series)
Published by
Financial Times/Prentice Hall, 1995
ISBN 10: 0273616897
ISBN 13: 9780273616894
Used
Paperback
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDBack cover creased else very good. *. Seller Inventory # lower32rwa059