Making the Customer Connection: How to Really Know Your Customers and Meet Their Needs (IM) - Softcover

Morris, Steve; Willcocks, Graham; Wilcox, Graham

 
9780273616856: Making the Customer Connection: How to Really Know Your Customers and Meet Their Needs (IM)

Synopsis

This text brings together customer service focus and marketing, providing practical methods and advice on how to find out what your customers really want and then delivering it.

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