Items related to Using Market Research to Grow Your Business (Institute...

Using Market Research to Grow Your Business (Institute of Management S.) - Softcover

Birn, Robin

 
9780273605072: Using Market Research to Grow Your Business (Institute of Management S.)

Synopsis

A guide to making good decisions and to getting the information you really need to manage successfully. It covers techniques for: identifying the right information; collecting the information; presenting marketing; internal marketing; and monitoring results and feedback.

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