Items related to Marketing: A Multiple Choice Study Guide

Marketing: A Multiple Choice Study Guide - Softcover

Jacobs, Everett M.

 
9780273602804: Marketing: A Multiple Choice Study Guide

Synopsis

Multiple choice questions are used increasingly on a wide range of courses, by students as a revision aid and by lecturers as a supplementary test bank to the recommended text. This new series of self-testing, multiple choice questions is conveniently arranged under the principal marketing subject headings and graded in order of difficulty. Complete with answers and an introduction on the best use of the book it should be valuable to students in their preparations for an increasing number of examinations, which make use of multiple choice questions.

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