Managing Your Internal Customers: The Key to a Committed Company (Financial Times Series) - Hardcover
Synopsis
Companies are now realizing that only with a totally co-ordinated and integrated approach to the organization, the people, and the systems, can opportunities be used to their full potential. But truly integrated organizations will only happen when people are communicated with in a way that enables them to "buy into" a company, its ideas, policies and practices. This is not a simple task and requires internal marketing. This text aims to show managers how to sell internally, describing the elements and benefits of corporate internal marketing. It concentrates on the concepts of "integration" and "best practice", and takes a step-by-step approach to the simplified corporate internal marketing model, and explains to managers how to put the model into practice. Based on research carried out among blue chip companies, this text is suitable for senior executive officers, senior managers and HRD specialists in the manufacturing industry, service sector and public sector, pharmaceuticals, retailing and leisure industries.
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Managing Your Internal Customers: The Key to a Committed Company (Financial Times Series)
Published by
Financial Times Prentice Hall, 1993
ISBN 10: 027360161X
ISBN 13: 9780273601616
Used
Hardcover
Seller: Sell Books, Elland, YORKS, United Kingdom
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Most of our very good books have only minor imperfections such as shelf wear consistent with a new book that's sat on a bookshop shelf for a year or two. Occasionally we may miss other minor imperfections as we have to grade books at speed. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. Seller Inventory # L-BBS00594-RAG-20240524-VG
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Managing Your Internal Customers: The Key to a Committed Company (Financial Times Series)
Published by
Financial Times Prentice Hall, 1993
ISBN 10: 027360161X
ISBN 13: 9780273601616
Used
Hardcover
First Edition
Seller: Dandy Lion Editions, Beare Green, Dorking, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. First Edition. 1st edition 1993. Firmly bound and carefully read. Both book & jacket are in VG clean condition but corners are bumped. No inscription or ownership markings. No tears or loss. No highlighting. Seller Inventory # 18270
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