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Managing Your Internal Customers: The Key to a Committed Company (Financial Times Series) - Hardcover
Synopsis
Companies are now realizing that only with a totally co-ordinated and integrated approach to the organization, the people, and the systems, can opportunities be used to their full potential. But truly integrated organizations will only happen when people are communicated with in a way that enables them to "buy into" a company, its ideas, policies and practices. This is not a simple task and requires internal marketing. This text aims to show managers how to sell internally, describing the elements and benefits of corporate internal marketing. It concentrates on the concepts of "integration" and "best practice", and takes a step-by-step approach to the simplified corporate internal marketing model, and explains to managers how to put the model into practice. Based on research carried out among blue chip companies, this text is suitable for senior executive officers, senior managers and HRD specialists in the manufacturing industry, service sector and public sector, pharmaceuticals, retailing and leisure industries.
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Managing Your Internal Customers: The Key to a Committed Company (Financial Times Series)
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Financial Times Prentice Hall, 1993
ISBN 10: 027360161X
ISBN 13: 9780273601616
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Managing Your Internal Customers: The Key to a Committed Company (Financial Times Series)
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Hardcover. Condition: Very Good. Managing Your Internal Customers: The Key to a Committed Company (Financial Times Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273601616
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Managing Your Internal Customers: The Key to a Committed Company (Financial Times Series)
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273601616
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Managing Your Internal Customers: The Key to a Committed Company (Financial Times Series)
Published by
Financial Times Prentice Hall, 1993
ISBN 10: 027360161X
ISBN 13: 9780273601616
Used
Hardcover
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Managing Your Internal Customers: The Key to a Committed Company (Financial Times Series)
Published by
Financial Times Prentice Hall, 1993
ISBN 10: 027360161X
ISBN 13: 9780273601616
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Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. First Edition. 1st edition 1993. Firmly bound and carefully read. Both book & jacket are in VG clean condition but corners are bumped. No inscription or ownership markings. No tears or loss. No highlighting. Seller Inventory # 18270
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