Perfectly Legal Competitor Intelligence: How to Get It, Use It and Profit from It - Hardcover

Bernhardt, Douglas

Hardcover

ISBN 10: 0273601539 ISBN 13: 9780273601531

Publisher: Financial Times Prentice Hall, 1993

Synopsis

Competitor Intelligence provides companies with a powerful strategic tool to help create, build and sustain a competitive advantage.
Perfectly Legal Competitor Intelligence clearly explains how to use competitor intelligence to your best advantage and how and where to get hold of it.
It covers the full range of potential sources of information and collection techniques; ways of protecting your own company's secrets; organisational issues; competitive benchmarking; the key role competitive intelligence plays in the strategic management process; and examples of competitor intelligence carried out by firms throughout Europe.
This book is an essential guide to finding out what your competitors can and will do.

About this title

Synopsis

Competitive Intelligence (CD) is the analytical process that transforms disaggregated market and competitor data into accurate, relevant and actionable strategic information about your competitors' capabilities, intentions, performance and position. It provides companies with a powerful strategic tool to create, build and sustain a competitive advantage. This practical book looks at why adequate CI is useful, when it is most needed, how it should be used and how to get hold of it. It contains European case studies and looks at the full range of potential sources and search techniques - including legal ones. It also looks at ways of protecting your own company's competitive secrets, addresses the issue of how much you should spend on the process of gaining CI and gives helpful suggestions on tailoring your requirements to your budget.

Edition details

• Publisher: Financial Times Prentice Hall
• Publication date: 1993
• Language: English
• ISBN 10: 0273601539
• ISBN 13: 9780273601531
• Binding: Hardcover
• Number of pages: 256