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Synopsis
This book provides ideas on how to make customers come back again and again. The author gives a practical explanation of why customer loyalty is so important and demonstrates how to build staff commitment to customer care, how to operate a customer loyalty programme and how to train staff with skills to build customer satisfaction. It includes practical case studies from ten business sectors, explains to how to analyze information requirements and how to measure the effectiveness of communications. It is designed for sales, marketing customer service and administration staff who have contact with customers.
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Building Customer Loyalty (Institute of Management)
Published by
Financial Times Management, 1993
ISBN 10: 027360080X
ISBN 13: 9780273600800
Used
Softcover
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