Synopsis
This text examines the subject of reputation risk management and describes the steps a company can take to devise structured communication programmes and formal damage limitation procedures. The text adopts a practical approach to the subject and includes contributions from key practitioners in the industry. It is aimed at marketing directors, corporate affairs directors in both manufacturing and service industries and at public relations firms and large management consultants.
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Reputation Risk Management (Financial Times)
Published by
Financial Times Prentice Hall, 1993
ISBN 10: 0273038699
ISBN 13: 9780273038696
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Hardcover
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