This is a companion volume to the author's work "How to Sell to Europe", this book examines the economic and social background of Eastern Europe. Sales techniques, negotiations and contracts, sales promotion and research, marketing, transport and the role of British Embassies are encompassed within this guide book. Customs, passports, currency and currency regulations and health regulations are also detailed. The author covers the following countries: Bulgaria, Czechoslovakia, USSR, Hungary, Romania, Poland and East Germany.
"synopsis" may belong to another edition of this title.
Seller: J. HOOD, BOOKSELLERS, ABAA/ILAB, Baldwin City, KS, U.S.A.
Hardcover. 237pp. Near new condition, covers bright, text clean and binding tight in a like dust jacket. Seller Inventory # 229511