How to Win Customers: Using Customer Service for a Competitive Edge - Softcover

Horovitz, Jacques

 
9780273032885: How to Win Customers: Using Customer Service for a Competitive Edge

Synopsis

This work argues that companies will not be able to survive unless they pay serious attention to the quality of service they offer their customers. Using examples from the UK, Europe and America, this book shows how to research customer expectations and ensure that they are met.

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