Customer Service and Support: Implementing Effective Strategies (Financial Times Series) - Hardcover

Armistead, Colin; Clark, Graham

 
9780273032731: Customer Service and Support: Implementing Effective Strategies (Financial Times Series)

Synopsis

This book argues that a customer support strategy must embrace the whole company if it is to be effective. It examines those pitfalls which can impede customer service and support goals and considers differences in business culture and their implications. It is illustrated with international cases.

"synopsis" may belong to another edition of this title.