Customer Services Marketing in a Competitive Environment (Banking certificate series) - Softcover

Ford, P.

Softcover

ISBN 10: 0273028839 ISBN 13: 9780273028833

Publisher: Financial Times Prentice Hall, 1989

Synopsis

The job-related Banking Certificate requires students to combine and use relevant skills, knowledge and understanding. The Banking Certificate series provides the theoretical and factual foundation for the later requirements through comprehensive and definitive interpretations of the six subjects in the final section. This is one of a six book series that adopt the common, proven format which incorporates learning objectives, factual summaries and self assessment tests. They aim to enable teachers to spend more class time on developing students skills and less on providing information and explanations. Specimen examination papers are included with answers and comments from the examiner. It provides the student with the necessary background of the banker/customer relationship; also covers thoroughly the main influences which affect current financial market practice. Phil Ford is the Chief Examiner for Banking the Legal Environment and is also Manager of the Training Support Unit of the Royal Bank of Scotland.

Edition details

• Publisher: Financial Times Prentice Hall
• Publication date: 1989
• Language: English
• ISBN 10: 0273028839
• ISBN 13: 9780273028833
• Binding: Paperback
• Number of pages: 256