Selling Service With the Goods: An Analysis and Synthesis on the Planning, Designing, Construction and Installation of Window Displays (Classic Reprint) - Hardcover

W. O. Woodward

9780267946723: Selling Service With the Goods: An Analysis and Synthesis on the Planning, Designing, Construction and Installation of Window Displays (Classic Reprint)

Hardcover

ISBN 10: 0267946724 ISBN 13: 9780267946723

Publisher: Forgotten Books, 2019

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Excerpt from Selling Service With the Goods: An Analysis and Synthesis on the Planning, Designing, Construction and Installation of Window Displays

Also the authors have not forgotten the dealer him self and his personal part in the completion of the sales campaign and the strengthening of the merchan dising chain, for in fact, just as a chain is as strong as its weakest link, so the strength and sales power of the national campaign are as strong as its window displays and the co-operation of the dealer.

With this obj ect in View then, the authors, offer this book as a sincere contribution to the advertising liter ature of the world.

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