Advertising as a Vocation (Classic Reprint) - Hardcover

Frederick James Allen

 
9780266468004: Advertising as a Vocation (Classic Reprint)

Synopsis

Excerpt from Advertising as a Vocation

The plan in preparing this study has been to pre sent the modern conception of advertising as a public service, its development from earlier times down to the present, and the other large natural divisions that mark the occupation, in consecutive chapters, down to the ethical demands now made upon it by the business world.

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