Items related to Advertising: Selling the Consumer (Classic Reprint)

Advertising: Selling the Consumer (Classic Reprint) - Hardcover

John Lee Mahin

 
9780265773130: Advertising: Selling the Consumer (Classic Reprint)

Synopsis

Excerpt from Advertising: Selling the Consumer

Early in the spring of 1910, Dr. Willard R. Hotchkiss asked me to take an evening class in advertising at the School of Commerce which N orth western University had just established.

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