Synopsis
Excerpt from Models and Managers: The Concept of a Decision Calculus
The big problem with management science models is that practically nobody uses them. This is especially true in marketing. There have been a few applications, of course, but the practice is a pallid picture of the promise.
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Models and Managers: The Concept of a Decision Calculus (Classic Reprint)
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Models and Managers: The Concept of a Decision Calculus (Classic Reprint)
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LX-9780265224496
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