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World′s Greatest Architect – Making, Meaning and Network Culture (The MIT Press) - Softcover

 
9780262633642: World′s Greatest Architect – Making, Meaning and Network Culture (The MIT Press)

Synopsis

Function and meaning in architecture and elsewhere, from tongue-in-cheek instructions for creating a surveillance state to reflections on the architecture of the potato chip.World's Greatest Architect: Making, Meaning, and Network Culture

Artifacts (including works of architecture) play dual roles; they simultaneously perform functions and carry meaning. Columns support roofs, but while the sturdy Tuscan and Doric types traditionally signify masculinity, the slim and elegant Ionic and Corinthian kinds read as feminine. Words are often inscribed on objects. (On a door: "push" or "pull.") Today, information is digitally encoded (dematerialized) and displayed (rematerialized) to become part of many different objects, at one moment appearing on a laptop screen and at another, perhaps, on a building facade (as in Times Square). Well-designed artifacts succeed in being both useful and meaningful. In World's Greatest Architect, William Mitchell offers a series of snapshots--short essays and analyses--that examine the systems of function and meaning currently operating in our buildings, cities, and global networks.

In his writing, Mitchell makes connections that aren't necessarily obvious but are always illuminating, moving in one essay from Bush-Cheney's abuse of language to Robert Venturi's argument against rigid ideology and in favor of graceful pragmatism. He traces the evolution of Las Vegas from Sin/Sign City to family-friendly resort and residential real estate boomtown. A purchase of chips leads not only to a complementary purchase of beer but to thoughts of Eames chairs (like Pringles) and Gehry (fun to imitate with tortilla chips in refried beans). As for who the world's greatest architect might be, here's a hint: he's also the oldest.

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About the Author

William J. Mitchell was the Alexander W. Dreyfoos, Jr., Professor of Architecture and Media Arts and Sciences and directed the Smart Cities research group at MIT's Media Lab.

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  • PublisherMIT Press
  • Publication date2008
  • ISBN 10 0262633647
  • ISBN 13 9780262633642
  • BindingPaperback
  • LanguageEnglish
  • Number of pages160

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Trade Paperback. Condition: Used - Very Good. Artifacts (including works of architecture) play dual roles; theysimultaneously perform functions and carry meaning. Columns support roofs, but whilethe sturdy Tuscan and Doric types traditionally signify masculinity, the slim andelegant Ionic and Corinthian kinds read as feminine. Words are often inscribed onobjects. (On a door: 'push' or 'pull.') Today, information isdigitally encoded (dematerialized) and displayed (rematerialized) to become part ofmany different objects, at one moment appearing on a laptop screen and at another, perhaps, on a building facade (as in Times Square). Well-designed artifacts succeedin being both useful and meaningful. In World's Greatest Architect, William Mitchelloffers a series of snapshots--short essays and analyses--that examine the systems offunction and meaning currently operating in our buildings, cities, and globalnetworks. In his writing, Mitchell makes connections that aren't necessarily obviousbut are always illuminating, moving in one essay from Bush-Cheney's abuse oflanguage to Robert Venturi's argument against rigid ideology and in favor ofgraceful pragmatism. He traces the evolution of Las Vegas from Sin/Sign City tofamily-friendly resort and residential real estate boomtown. A purchase of chipsleads not only to a complementary purchase of beer but to thoughts of Eames chairs(like Pringles) and Gehry (fun to imitate with tortilla chips in refried beans). Asfor who the world's greatest architect might be, here's a hint: he's also theoldest. Function and meaning in architecture and elsewhere, from tongue-in-cheek instructions for creating a surveillance state to reflections on the architecture of the potato chip. Seller Inventory # 20110224134397

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