Design by Numbers - Softcover

Maeda, John

Softcover

ISBN 10: 0262632446 ISBN 13: 9780262632447

Publisher: MIT Press, 2001

Synopsis

A pioneering graphic designer shows how to use the computer as an artistic medium in its own right. Most art and technology projects pair artists with engineers or scientists: the artist has the conception, and the technical person provides the know-how. John Maeda is an artist and a computer scientist, and he views the computer not as a substitute for brush and paint but as an artistic medium in its own right. Design By Numbers is a reader-friendly tutorial on both the philosophy and nuts-and-bolts techniques of programming for artists. Practicing what he preaches, Maeda composed Design By Numbers using a computational process he developed specifically for the book. He introduces a programming language and development environment, available on the Web, which can be freely downloaded or run directly within any JAVA-enabled Web browser. Appropriately, the new language is called DBN (for "design by numbers"). Designed for "visual" people-artists, designers, anyone who likes to pick up a pencil and doodle-DBN has very few commands and consists of elements resembling those of many other languages, such as LISP, LOGO, C/JAVA, and BASIC. Throughout the book, Maeda emphasizes the importance-and delights-of understanding the motivation behind computer programming, as well as the many wonders that emerge from well-written programs. Sympathetic to the "mathematically challenged," he places minimal emphasis on mathematics in the first half of the book. Because computation is inherently mathematical, the book's second half uses intermediate mathematical concepts that generally do not go beyond high-school algebra. The reader who masters the skills so clearly set out by Maeda will be ready to exploit the true character of digital media design.

About this title

Review

"John Maeda shows graphic designers how to step back a level and createtheir own digital tools. His elegant book could change the way we thinkabout graphic design; I hope it will." William J. Mitchell, Dean, School of Architecture and Planning, MIT

About the Author

An internationally recognized leader at the intersection of design and technology, John Maeda is Executive Vice President/Chief Experience Officer at Publicis Sapient. He was the 16th President of the Rhode Island School of Design (RISD) and before that was Associate Director of the MIT Media Lab. He is a designer, technologist, and catalyst behind the national movement to transform STEM (science, technology, engineering and math) to STEAM with the addition of the arts. He is the author of Design by Numbers (1999), The Laws of Simplicity (2006) and Redesigning Leadership (2011), all published by The MIT Press.

Edition details

• Publisher: MIT Press
• Publication date: 2001
• ISBN 10: 0262632446
• ISBN 13: 9780262632447
• Binding: Paperback
• Language: English
• Number of pages: 256