Items related to Understanding Media: The Extensions of Man (The MIT...
Synopsis
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
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Review
...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.
--Wall Street JournalSynopsis
This reissue of "Understanding Media" marks the 30th anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fuelled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as "Wired", and the develoment of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined.
"About this title" may belong to another edition of this title.
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Understanding Media: The Extensions of Man
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The groundbreaking, seminal work that redefined the way we think about communication-and the then-emerging phenomenon of mass media. Marshall McLuhan's classic work Understanding Media was called "a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication" by the Wall Street Journal when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our assumptions about how and what we communicate. It also coined the well-known phrases "the media is the message" and "the global village," which described, respectively, the hierarchy of media and content and the shrinking of our world due to electronic media. In this edition's introduction, esteemed editor and writer Lewis Lapham reevaluated McLuhan's work in the light of technological as well as political and social changes in the latter half of the twentieth century, showing why McLuhan's theories enjoyed the critical influence that they did and how he became one of the prophetic voices of our time. In an age of constant connectedness, it is all too easy to forget we did not always live our lives immersed in social media and push notifications. This book offers an invaluable glimpse at just how we got here. Seller Inventory # 00110828956
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Understanding Media: The Extensions of Man
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The groundbreaking, seminal work that redefined the way we think about communication-and the then-emerging phenomenon of mass media. Marshall McLuhan's classic work Understanding Media was called "a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication" by the Wall Street Journal when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our assumptions about how and what we communicate. It also coined the well-known phrases "the media is the message" and "the global village," which described, respectively, the hierarchy of media and content and the shrinking of our world due to electronic media. In this edition's introduction, esteemed editor and writer Lewis Lapham reevaluated McLuhan's work in the light of technological as well as political and social changes in the latter half of the twentieth century, showing why McLuhan's theories enjoyed the critical influence that they did and how he became one of the prophetic voices of our time. In an age of constant connectedness, it is all too easy to forget we did not always live our lives immersed in social media and push notifications. This book offers an invaluable glimpse at just how we got here. Seller Inventory # CIN0262631598VG
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Understanding Media: The Extensions of Man
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Understanding Media: The Extensions of Man
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Understanding Media: The Extensions of Man
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Understanding Media: The Extensions of Man
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. The groundbreaking, seminal work that redefined the way we think about communication-and the then-emerging phenomenon of mass media. Marshall McLuhan's classic work Understanding Media was called "a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication" by the Wall Street Journal when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our assumptions about how and what we communicate. It also coined the well-known phrases "the media is the message" and "the global village," which described, respectively, the hierarchy of media and content and the shrinking of our world due to electronic media. In this edition's introduction, esteemed editor and writer Lewis Lapham reevaluated McLuhan's work in the light of technological as well as political and social changes in the latter half of the twentieth century, showing why McLuhan's theories enjoyed the critical influence that they did and how he became one of the prophetic voices of our time. In an age of constant connectedness, it is all too easy to forget we did not always live our lives immersed in social media and push notifications. This book offers an invaluable glimpse at just how we got here. Seller Inventory # CIN0262631598G
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Understanding Media: The Extensions of Man
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. The groundbreaking, seminal work that redefined the way we think about communication-and the then-emerging phenomenon of mass media. Marshall McLuhan's classic work Understanding Media was called "a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication" by the Wall Street Journal when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our assumptions about how and what we communicate. It also coined the well-known phrases "the media is the message" and "the global village," which described, respectively, the hierarchy of media and content and the shrinking of our world due to electronic media. In this edition's introduction, esteemed editor and writer Lewis Lapham reevaluated McLuhan's work in the light of technological as well as political and social changes in the latter half of the twentieth century, showing why McLuhan's theories enjoyed the critical influence that they did and how he became one of the prophetic voices of our time. In an age of constant connectedness, it is all too easy to forget we did not always live our lives immersed in social media and push notifications. This book offers an invaluable glimpse at just how we got here. Seller Inventory # CIN0262631598VG
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Understanding Media: The Extensions of Man
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Understanding Media: The Extensions of Man
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Understanding Media : The Extensions of Man
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Condition: Good. (rev)94 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4254156-6