Items related to Understanding Media: The Extensions of Man (The MIT...
Synopsis
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
"synopsis" may belong to another edition of this title.
Review
...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.
--Wall Street JournalSynopsis
This reissue of "Understanding Media" marks the 30th anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fuelled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as "Wired", and the develoment of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined.
"About this title" may belong to another edition of this title.
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Understanding Media: The Extensions of Man
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The MIT Press (edition Reprint), 1994
ISBN 10: 0262631598
ISBN 13: 9780262631594
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Understanding Media: The Extensions of Man
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Understanding Media: The Extensions of Man
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Understanding Media: The Extensions of Man
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Understanding Media: The Extensions of Man
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Understanding Media : The Extensions of Man
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Understanding Media: The Extensions of Man
Published by
The MIT Press (edition Reprint), 1994
ISBN 10: 0262631598
ISBN 13: 9780262631594
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Reprint. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0262631598-11-1
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Understanding Media: The Extensions of Man
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Understanding Media: The Extensions of Man
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Understanding Media: The Extensions of Man
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