Second Century – Reconnecting Customer and Value Chain Through Build–to–Order Mass and Lean Production in the Auto Industry: Reconnecting Customer and ... in the Auto Industry (The MIT Press) - Softcover

Holweg, Matthias; Pil, Fritz K

 
9780262582629: Second Century – Reconnecting Customer and Value Chain Through Build–to–Order Mass and Lean Production in the Auto Industry: Reconnecting Customer and ... in the Auto Industry (The MIT Press)

Synopsis

How the auto industry can replace obsolete strategies dating to Henry Ford's era with a system that reconnects customers to the value chain: a build-to-order model centered on process, product, and volume flexibility.

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About the Authors

Matthias Holweg is Lecturer at the Judge Institute of Management, University of Cambridge.


Frits K. Pil is Assistant Professor at the Katz Graduate School of Business and a Research Scientist at the Learning Research and Development Center, University of Pittsburgh.

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Other Popular Editions of the Same Title

9780262083324: Second Century – Reconnecting Customer and Value Chain through Build–to–Order

Featured Edition

ISBN 10:  0262083329 ISBN 13:  9780262083324
Publisher: MIT Press, 2004
Hardcover