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Synopsis
Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits.
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About the Authors
David S. Evans is Managing Director of the Global Competition Policy Practice at LECG LLC and part of Market Platform Dynamics, a management consulting firm that focuses on strategic analysis and product design for platform-based firms.
Richard L. Schmalensee is John C. Head III Dean and Professor of Management and Economics at the MIT Sloan School of Management. He is co-editor of Management: Inventing and Delivering Its Future (MIT Press, 2003).
"About this title" may belong to another edition of this title.
- PublisherMIT Press
- Publication date2008
- ISBN 10 0262550687
- ISBN 13 9780262550680
- BindingPaperback
- LanguageEnglish
- Number of pages408
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Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
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The MIT Press 00/b /15 F, 2008
ISBN 10: 0262550687
ISBN 13: 9780262550680
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