Forward Through the Rearview Mirror: Reflections on and by Marshall McLuhan (Digital Communication) - Softcover

Benedetti, Paul

Softcover

ISBN 10: 0262522330 ISBN 13: 9780262522335

Publisher: MIT Press, 1996

Synopsis

Communications thinker and prophet Marshall McLuhan gave us the phrases "the medium is the message" and "global village". Today, with the explosion of electronic technologies and on-line communication, his ideas are more relevant than ever. Forward Through the Rearview Mirror is an evocative and visually exciting exploration of McLuhan's life and work in the context of the information age. The book consists of short prose passages, aphorisms, interviews, letters, and dialogues by McLuhan-many never before published-interwoven with biographical text by his biographer Philip Marchand and commentary by such cultural critics as Louis Rossetto, Neil Postman, Camille Paglia, and Lewis Lapham.The book is organized into four parts: Global Village and Identity, Medium is the Message, and Extensions of Man. In keeping with McLuhan's style of speaking and writing, the text consists of a series of brief entries, ranging in length from a single line to a page. The entries have been selected and positioned so that they can be read consecutively as a narrative or randomly as individual ideas. Throughout, the material by McLuhan appears in a different typeface and color from the material by others, to make the two clearly distinguishable. Part book, part magazine, part storyboard, this multidimensional look at the ideas and life of the patron saint of Wired magazine will appeal to anyone interested in technology, contemporary thought, and popular culture.

About this title

Synopsis:

This is an exploration of Marshall McLuhan's life and work in the context of the information age. The book consists of short prose passages, aphorisms, interviews, letters, and dialogues by McLuhan, interwoven with biographical text by Philip Marchand, and commentary by such cultural critics as Luis Rossetto, Neil Postman, Camille Paglia, and Lewis Lapham. The text is divided into four parts: global village; violence and identity; medium is the message; and extensions of man. In keeping with McLuhan's style of speaking and writing, the work consists of a series of brief entries, ranging in length from a single line to a page. The entries have been selected and positioned so that they can be read consecutively as a narrative or randomly as individual ideas. Throughout, the material by McLuhan appears in a different typeface and colour from the material by others, to make the two clearly distinguishable. Part book, part magazine, part story-board, this multi-dimensional look at the ideas and life of the man behind "Wired" magazine should appeal to anyone interested in technology, contemporary thought, and popular culture.

The contributors are: Tom Cooper; Derrick de Kerckhove; Robert Fulford; Lewis Lapham; Neil Postman; Louis Rossetto; Frank Zingrone; Eric McLuhan; John Fraser; Liss Jeffrey; Philip Marchand; Camille Paglia; and Patrick Watson.

From the Back Cover:

Hailed by Tom Wolfe as "the most important thinker since Newton, Darwin, Freud, Einstein, and Pavlov", sixties media theorist Marshall McLuhan was the first person to grasp the full and radical implications of mass media for contemporary life. Forward Through the Rearview Mirror is a multidimensional, unconventional look at McLuhan's life and ideas in the context of the information age. An evocative, imaginative, and visually exciting mosaic of aphorisms and images, Forward Through the Rearview Mirror presents McLuhan's own words - short prose, aphorisms, interviews, letters, and dialogues - alongside reminiscences about him by today's most renowned cultural critics. Part book, part magazine, part storyboard, Forward Through the Rearview Mirror is a provocative, insightful, and unprecedented exploration of McLuhan, his message, and its meaning.

About this edition

• Publisher: MIT Press
• Publication date: 1996
• ISBN 10: 0262522330
• ISBN 13: 9780262522335
• Binding: Paperback
• Number of pages: 208