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Synopsis
The first publication documenting the work of Brooks Stevens, one of America's most influential twentieth-century designers.
Industrial Strength Design: How Brooks Stevens Shaped Your World is a long overdue introduction to the work of visionary industrial designer Brooks Stevens (1911-1995). Believing that an industrial designer "should be a businessman, an engineer, and a stylist, in that order," Stevens created thousands of ingenious and beautiful designs for industrial and household products―including a clothes dryer with a window in the front, a wide-mouthed peanut butter jar, and the Oscar Mayer Wienermobile. ("There's nothing more aerodynamic than a wiener," he explained.) He invented a precursor to the SUV by turning a Jeep into a station wagon after World War II, and streamlined steam irons so that they resembled aircraft. It was Brooks Stevens who, in 1954, coined the phrase "planned obsolescence," defining it as "instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary." This concept has since been blamed for everything from toasters that stop working to today's throwaway culture, but Stevens was simply recognizing the intentionally ephemeral nature of a designer's work. Asked once to name his favorite design, he replied, "none, because every one would have to be restudied for the tastes of tomorrow."
This book, which accompanied an exhibit at the Milwaukee Art Museum (the repository for Stevens's papers), includes 250 illustrations of designs by Stevens and his firm, many in color. Glenn Adamson, exhibition curator, contributes detailed studies of individual designs. John Heskett, Kristina Wilson, and Jody Clowes contribute interpretive essays. Also included are a description of the Brooks Stevens Archive and several key writings by Brooks Stevens.
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About the Author
Glenn Adamson is curator at the Chipstone Foundation, Milwaukee.
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Industrial Strength Design: How Brooks Stevens Shaped Your World
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Industrial Strength Design: How Brooks Stevens Shaped Your World (Mit Press)
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Industrial Strength Design: How Brooks Stevens Shaped Your World
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MIT Press, Cambridge, MA, 2005
ISBN 10: 026251186X
ISBN 13: 9780262511865
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Industrial Strength Design (Paperback)
Published by
MIT Press Ltd, Cambridge, Mass., 2005
ISBN 10: 026251186X
ISBN 13: 9780262511865
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Paperback. Condition: new. Paperback. The first publication documenting the work of Brooks Stevens, one of America's most influential twentieth-century designers.Industrial Strength Design- How Brooks Stevens Shaped Your World is a long overdue introduction to the work of visionary industrial designer Brooks Stevens (1911-1995). Believing that an industrial designer "should be a businessman, an engineer, and a stylist, in that order," Stevens created thousands of ingenious and beautiful designs for industrial and household products-including a clothes dryer with a window in the front, a wide-mouthed peanut butter jar, and the Oscar Mayer Wienermobile. ("There's nothing more aerodynamic than a wiener," he explained.) He invented a precursor to the SUV by turning a Jeep into a station wagon after World War II, and streamlined steam irons so that they resembled aircraft. It was Brooks Stevens who, in 1954, coined the phrase "planned obsolescence," defining it as "instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary." This concept has since been blamed for everything from toasters that stop working to today's throwaway culture, but Stevens was simply recognizing the intentionally ephemeral nature of a designer's work. Asked once to name his favorite design, he replied, "none, because every one would have to be restudied for the tastes of tomorrow."This book, which accompanied an exhibit at the Milwaukee Art Museum (the repository for Stevens's papers), includes 250 illustrations of designs by Stevens and his firm, many in color. Glenn Adamson, exhibition curator, contributes detailed studies of individual designs. John Heskett, Kristina Wilson, and Jody Clowes contribute interpretive essays. Also included are a description of the Brooks Stevens Archive and several key writings by Brooks Stevens. The first publication documenting the work of Brooks Stevens, one of America's most influential twentieth-century designers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780262511865
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Industrial Strength Design
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Industrial Strength Design: How Brooks Stevens Shaped Your World
Published by
MIT Press (MA) January 2005, 2005
ISBN 10: 026251186X
ISBN 13: 9780262511865
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Trade Paperback. Condition: Used - Good. Industrial Strength Design: How Brooks Stevens Shaped Your World is a long overdue introduction to the work of visionary industrial designer Brooks Stevens (1911-1995). Believing that an industrial designer 'should be a businessman, an engineer, and a stylist, in that order,' Stevens created thousands of ingenious and beautiful designs for industrial and household products -- including a clothes dryer with a window in the front, a wide-mouthed peanut butter jar, and the Oscar Mayer Wienermobile. ('There's nothing more aerodynamic than a wiener,' he explained.) He invented a precursor to the SUV by turning a Jeep into a station wagon after World War II, and streamlined steam irons so that they resembled aircraft. It was Brooks Stevens who, in 1954, coined the phrase 'planned obsolescence,' defining it as 'instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary.' This concept has since been blamed for everything from toasters that stop working to today's throwaway culture, but Stevens was simply recognizing the intentionally ephemeral nature of a designer's work. Asked once to name his favorite design, he replied, 'none, because every one would have to be restudied for the tastes of tomorrow.'This book, which accompanies an exhibit at the Milwaukee Art Museum (the repository for Stevens's papers), includes 250 illustrations of designs by Stevens and his firm, many in color. Glenn Adamson, exhibition curator, contributes detailed studies of individual designs. John Heskett, Kristina Wilson, and Jody Clowes contribute interpretive essays. Also included are a description of the Brooks Stevens Archive and several key writings by Brooks Stevens. The first publication documenting the work of Brooks Stevens, one of America's most influential twentieth century designers. Seller Inventory # 62636
Quantity: 1 available
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Industrial Strength Design: How Brooks Stevens Shaped Your World
Published by
MIT Press (MA) January 2005, 2005
ISBN 10: 026251186X
ISBN 13: 9780262511865
Used
Trade Paperback
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.
Seller rating 4 out of 5 stars
Trade Paperback. Condition: Used - Good. Industrial Strength Design: How Brooks Stevens Shaped Your World is a long overdue introduction to the work of visionary industrial designer Brooks Stevens (1911-1995). Believing that an industrial designer 'should be a businessman, an engineer, and a stylist, in that order,' Stevens created thousands of ingenious and beautiful designs for industrial and household products -- including a clothes dryer with a window in the front, a wide-mouthed peanut butter jar, and the Oscar Mayer Wienermobile. ('There's nothing more aerodynamic than a wiener,' he explained.) He invented a precursor to the SUV by turning a Jeep into a station wagon after World War II, and streamlined steam irons so that they resembled aircraft. It was Brooks Stevens who, in 1954, coined the phrase 'planned obsolescence,' defining it as 'instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary.' This concept has since been blamed for everything from toasters that stop working to today's throwaway culture, but Stevens was simply recognizing the intentionally ephemeral nature of a designer's work. Asked once to name his favorite design, he replied, 'none, because every one would have to be restudied for the tastes of tomorrow.'This book, which accompanies an exhibit at the Milwaukee Art Museum (the repository for Stevens's papers), includes 250 illustrations of designs by Stevens and his firm, many in color. Glenn Adamson, exhibition curator, contributes detailed studies of individual designs. John Heskett, Kristina Wilson, and Jody Clowes contribute interpretive essays. Also included are a description of the Brooks Stevens Archive and several key writings by Brooks Stevens. The first publication documenting the work of Brooks Stevens, one of America's most influential twentieth century designers. Book has minor shelf wear. Book has dust particles on it. Corner is bent. Corner is creased. Seller Inventory # 20110120124014
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Industrial Strength Design: How Brooks Stevens Shaped Your World Format: Paperback
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Industrial Strength Design
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