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Synopsis
Winner in the category of Medical Science in the 2003 Professional/Scholarly Publishing Annual Awards Competition presented by the Association of American Publishers, Inc.
In this provocative book, Paul Glimcher argues that economic theory may provide an alternative to the classical Cartesian model of the brain and behavior. Glimcher argues that Cartesian dualism operates from the false premise that the reflex is able to describe behavior in the real world that animals inhabit. A mathematically rich cognitive theory, he claims, could solve the most difficult problems that any environment could present, eliminating the need for dualism by eliminating the need for a reflex theory. Such a mathematically rigorous description of the neural processes that connect sensation and action, he explains, will have its roots in microeconomic theory. Economic theory allows physiologists to define both the optimal course of action that an animal might select and a mathematical route by which that optimal solution can be derived. Glimcher outlines what an economics-based cognitive model might look like and how one would begin to test it empirically. Along the way, he presents a fascinating history of neuroscience. He also discusses related questions about determinism, free will, and the stochastic nature of complex behavior.
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Review
A talented neuroscientist at New York University, Glimcher has produced the first full-length book in the fledgling field of neuroeconomics. -- Sunday Business Post, Ireland 8 June 2003
About the Author
Paul W. Glimcher is Associate Professor of Neural Science and Psychology at the Center for Neural Science, New York University.
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- PublisherMIT Press
- Publication date2003
- ISBN 10 0262072440
- ISBN 13 9780262072441
- BindingHardcover
- LanguageEnglish
- Number of pages400
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Decisions, Uncertainty, and the Brain: The Science of Neuroeconomics (A Bradford Book)
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