The Principles of Advertising: A Text Book (Classic Reprint) - Hardcover

Harry Tipper

9780260748218: The Principles of Advertising: A Text Book (Classic Reprint)

Hardcover

ISBN 10: 0260748218 ISBN 13: 9780260748218

Publisher: Forgotten Books, 2018

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Excerpt from The Principles of Advertising: A Text Book

Little, if any, of the material found in the original volume could be omitted in a work to be used by the practitioner. Therefore this condensed edition is not to be considered as a substitute for the original. For the use of students in the classroom, however, it has been found practicable to eliminate some of the illustrative and explanatory matter and to confine the book to a presentation of the essential principles with only such illustrations as are needed to make these principles absolutely clear. A slight rearrangement has also been made to adapt the book to the methods of the usual advertising course.

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