The Management of Promotion: Consumer Behavior and Demand Stimulation (Classic Reprint) - Hardcover

Edward Loren Brink

9780260650962: The Management of Promotion: Consumer Behavior and Demand Stimulation (Classic Reprint)

Hardcover

ISBN 10: 026065096X ISBN 13: 9780260650962

Publisher: Forgotten Books, 2018

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Excerpt from The Management of Promotion: Consumer Behavior and Demand Stimulation

Yet careful study Of the promotional field is necessary. The reader of an advertisement or the' listener to a sales presentation sees only the end product of a complicated and expensive economic activity. Like the spectator Of a stage play, the person exposed to some kind of promotion has little appreciation of what goes on behind the scenes. He knows that somebody wants to sell him something, but usually he does not grasp the reasons behind the strategy.

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